/* ============================================================
   knowmad.consulting — shared styles
   Self-contained typography: no external font requests.
   Uses local Fraunces/Archivo if installed, otherwise system fallbacks.
   Light editorial / Swiss. Includes legacy-browser fallbacks.
   ============================================================ */

:root{
  --paper:#EDE8DE;        /* warm stone — main ground */
  --stone:#E2DBCD;        /* deeper stone — rhythm band */
  --ink:#1C1A15;          /* near-black, warm */
  --ink-soft:#464136;     /* secondary text (>=4.5:1 on paper) */
  --ink-faint:#6B6557;    /* tertiary / meta */
  --accent:#A9772A;       /* muted ochre — decorative + large only */
  --accent-deep:#8A5F1F;
  --line:rgba(28,26,21,.16);
  --line-soft:rgba(28,26,21,.10);

  --fs-hero:clamp(3rem,9.2vw,6rem);
  --fs-display:clamp(2rem,5vw,3.6rem);
  --fs-h2:clamp(1.5rem,3vw,2.3rem);
  --fs-lead:clamp(1.12rem,1.5vw,1.38rem);
  --fs-body:1.0625rem;
  --fs-label:.74rem;
  --fs-num:clamp(2.4rem,6.5vw,4.75rem);

  --maxw:1320px;
  --pad:clamp(1.25rem,5vw,5.5rem);
  --ease:cubic-bezier(.16,1,.3,1);

  /* semantic z-index scale */
  --z-nav:100;
  --z-overlay:200;
}

*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  background:var(--paper);
  color:var(--ink);
  font-family:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;
  font-size:var(--fs-body);
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  position:relative;
}
/* subtle grain so the stone never reads flat */
body::before{
  content:"";position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.045;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  mix-blend-mode:multiply;
}

::selection{background:var(--accent);color:var(--paper);}
:focus-visible{outline:2px solid var(--accent-deep);outline-offset:3px;}

.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad);position:relative;z-index:2;}

.menu-wrap{display:flex;flex-direction:column;flex:1;padding-left:0;padding-right:0;}

/* ---------- CHANGE 1: Hero — vertical side-label with real visual weight ---------- */
.hero{
  padding-top:clamp(4.5rem,10vw,8rem);
  padding-bottom:clamp(3.5rem,7vw,6rem);
  position:relative;
  overflow:hidden;
}
/* Ghost letterform — depth without imagery */
.hero::after{
  content:"GtU";
  position:absolute;
  right:-0.02em;
  bottom:-0.28em;
  font-family:"Fraunces",Georgia,serif;
  font-size:clamp(12rem,24vw,22rem);
  font-weight:300;
  color:rgba(28,26,21,.05);
  line-height:1;
  pointer-events:none;
  user-select:none;
  letter-spacing:-0.04em;
  z-index:0;
}
.hero-grid{display:grid;grid-template-columns:1fr auto;gap:3rem;align-items:start;position:relative;z-index:1;}
.hero-title{margin-top:1.4rem;font-family:"Fraunces",Georgia,"Times New Roman",serif;font-size:var(--fs-hero);font-weight:340;letter-spacing:-.025em;line-height:.96;}
.hero-title em{font-style:italic;font-weight:300;}
.hero-title .stress{font-weight:560;}
.hero-sub{max-width:52ch;line-height:1.65;color:var(--ink-soft);margin-top:1.6rem;}
.hero-sub-wide{max-width:50ch;}
.claim{font-family:"Fraunces",Georgia,serif;font-style:italic;font-size:clamp(.95rem,1.3vw,1.1rem);color:var(--ink-faint);margin-top:.6rem;}

/* CHANGE 1: Side label — rotated with border, functional not decorative */
.hero-side{
  display:flex;
  align-items:flex-start;
  padding-top:.3rem;
}
.hero-side-label{
  writing-mode:vertical-rl;
  text-orientation:mixed;
  transform:rotate(180deg);
  font-family:"Archivo",sans-serif;
  font-size:.66rem;
  font-weight:600;
  letter-spacing:.15em;
  text-transform:uppercase;
  color:var(--ink-faint);
  border-left:1px solid var(--line);
  padding-left:.8rem;
  line-height:1.4;
  white-space:nowrap;
}
@media(max-width:780px){
  .hero-grid{grid-template-columns:1fr;}
  .hero-side{display:none;}
  .hero::after{font-size:clamp(6rem,36vw,12rem);opacity:.6;}
}

.ghost-num-tension{margin-top:2.2rem;}
.eyebrow-tight{margin-bottom:1.3rem;}
.footer-desc{margin-top:.6rem;color:var(--ink-faint);font-size:.9rem;}
.footer-desc-en{max-width:30ch;}
.footer-desc-de{max-width:32ch;}
.legal-note{color:var(--ink-faint);font-size:.82rem;}
.legal-next{margin-top:2.4rem;}
.legal-foot-bottom{border:none;margin:0;padding:0;}
.legal-link{color:var(--ink-faint);text-decoration:none;}
.legal-link:hover{color:var(--ink);}

/* ---------- type primitives ---------- */
.serif{font-family:"Fraunces",Georgia,"Times New Roman",serif;}
.label{
  font-family:"Archivo",sans-serif;font-size:var(--fs-label);font-weight:600;
  text-transform:uppercase;letter-spacing:.18em;color:var(--ink-soft);
}
.eyebrow{display:flex;align-items:baseline;gap:.9rem;margin-bottom:1.8rem;}
.eyebrow .n{font-family:"Archivo";font-weight:700;font-size:var(--fs-label);letter-spacing:.1em;color:var(--accent-deep);}
.eyebrow .rule{flex:1;height:1px;background:var(--line);transform:translateY(-.3em);}
.lead{font-size:var(--fs-lead);line-height:1.5;color:var(--ink);max-width:34ch;}
.body-col{max-width:62ch;}
.body-col p{margin-top:1.1rem;color:var(--ink-soft);text-wrap:pretty;}
.body-col p:first-child{margin-top:0;}

h1,h2,h3{text-wrap:balance;line-height:1.02;font-weight:600;letter-spacing:-.02em;}

/* ---------- nav ---------- */
nav{
  position:sticky;top:0;z-index:var(--z-nav);
  background:rgba(237,232,222,.88);
  background:color-mix(in srgb,var(--paper) 86%,transparent);
  -webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);
  border-bottom:1px solid var(--line-soft);
}
.nav-in{display:flex;align-items:center;justify-content:space-between;padding-top:1.05rem;padding-bottom:1.05rem;gap:1.5rem;}
.brand{font-family:"Archivo";font-weight:700;letter-spacing:-.01em;font-size:1.02rem;text-decoration:none;color:var(--ink);white-space:nowrap;}
.brand b{color:var(--accent-deep);font-weight:700;}
.nav-right{display:flex;align-items:center;gap:1.8rem;}
.nav-links{display:flex;gap:2.1rem;align-items:center;}
.nav-links a{
  font-family:"Archivo";font-size:.82rem;font-weight:500;letter-spacing:.04em;
  text-decoration:none;color:var(--ink-soft);text-transform:uppercase;position:relative;
}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-5px;width:0;height:1.5px;background:var(--ink);transition:width .4s var(--ease);}
.nav-links a:hover,.nav-links a:focus-visible{color:var(--ink);}
.nav-links a:hover::after{width:100%;}

/* language switcher */
.lang{display:flex;align-items:center;gap:.4rem;font-family:"Archivo";font-size:.78rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;}
.lang a{color:var(--ink-faint);text-decoration:none;transition:color .3s;}
.lang a:hover{color:var(--ink);}
.lang .cur{color:var(--ink);}
.lang .sep{color:var(--line);}

/* hamburger */
.nav-toggle{display:none;background:none;border:1px solid var(--line);border-radius:999px;
  padding:.5rem .9rem;font-family:"Archivo";font-weight:600;font-size:.74rem;letter-spacing:.12em;
  text-transform:uppercase;cursor:pointer;color:var(--ink);align-items:center;gap:.5rem;}
.nav-toggle .bars{display:inline-flex;flex-direction:column;gap:3px;}
.nav-toggle .bars span{width:16px;height:1.5px;background:var(--ink);display:block;}

@media(max-width:780px){
  .nav-links{display:none;}
  .nav-toggle{display:inline-flex;}
}

/* ---------- mobile menu overlay ---------- */
.menu-overlay{
  position:fixed;inset:0;z-index:var(--z-overlay);
  background:var(--paper);
  display:flex;flex-direction:column;
  padding:var(--pad);
  opacity:0;visibility:hidden;transform:translateY(-12px);
  transition:opacity .45s var(--ease),transform .55s var(--ease),visibility 0s linear .5s;
}
.menu-overlay.open{opacity:1;visibility:visible;transform:none;transition:opacity .45s var(--ease),transform .55s var(--ease),visibility 0s;}
.menu-top{display:flex;justify-content:space-between;align-items:center;padding-top:1.05rem;}
.menu-close{background:none;border:1px solid var(--line);border-radius:999px;padding:.5rem 1rem;font-family:"Archivo";font-weight:600;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;cursor:pointer;color:var(--ink);}
.menu-links{margin-top:auto;margin-bottom:auto;display:flex;flex-direction:column;gap:.4rem;}
.menu-links a{
  font-family:"Fraunces";font-weight:400;font-size:clamp(2rem,11vw,3.2rem);
  letter-spacing:-.02em;text-decoration:none;color:var(--ink);line-height:1.15;
  display:flex;align-items:baseline;gap:1rem;
}
.menu-links a .mi{font-family:"Archivo";font-size:.8rem;font-weight:700;color:var(--accent-deep);letter-spacing:.05em;}
.menu-foot{display:flex;justify-content:space-between;align-items:center;gap:1rem;padding-bottom:.5rem;flex-wrap:wrap;}
.menu-foot .label{color:var(--ink-faint);}

/* ---------- buttons ---------- */
.actions{margin-top:2.4rem;display:flex;gap:1.1rem;flex-wrap:wrap;align-items:center;}
.btn{
  font-family:"Archivo";font-weight:600;font-size:.86rem;letter-spacing:.04em;text-transform:uppercase;
  text-decoration:none;color:var(--ink);border:1px solid var(--ink);
  padding:.95rem 1.7rem;border-radius:999px;display:inline-flex;align-items:center;gap:.6rem;
  background:transparent;cursor:pointer;transition:color .45s var(--ease),background .45s var(--ease),transform .45s var(--ease);
}
.btn .arr{transition:transform .45s var(--ease);}
.btn:hover,.btn:focus-visible{background:var(--ink);color:var(--paper);}
.btn:hover .arr{transform:translateX(4px);}
.link-quiet{font-family:"Archivo";font-weight:500;font-size:.86rem;color:var(--ink-soft);text-decoration:none;border-bottom:1px solid var(--line);padding-bottom:2px;transition:border-color .3s,color .3s;}
.link-quiet:hover{color:var(--ink);border-color:var(--ink);}

/* ---------- generic section ---------- */
section{padding-top:clamp(4rem,8vw,7.5rem);padding-bottom:clamp(4rem,8vw,7.5rem);}
.band{background:var(--stone);}
.ghost-num{
  font-family:"Fraunces";font-weight:300;font-size:var(--fs-num);line-height:.8;
  color:transparent;-webkit-text-stroke:1px var(--line);letter-spacing:-.02em;
}

/* tension */
.tension-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.4fr);gap:clamp(2rem,5vw,5rem);align-items:start;}
.tension-grid h2{font-family:"Fraunces";font-size:var(--fs-display);font-weight:360;letter-spacing:-.02em;}
@media(max-width:820px){.tension-grid{grid-template-columns:1fr;gap:2rem;}}

/* ---------- CHANGE 2: Philosophy statement — monumental, pull-quote treatment ---------- */
.philo{position:relative;}
.philo .statement{
  font-family:"Fraunces";font-weight:320;
  font-size:clamp(2rem,4.8vw,3.6rem);  /* was 3.3rem max — elevated */
  line-height:1.1;letter-spacing:-.025em;
  max-width:20ch;margin-bottom:2.8rem;
  text-wrap:balance;
  padding-top:2rem;
  border-top:2px solid var(--accent);   /* warm ochre rule above — anchors it */
}
.philo .statement em{font-style:italic;color:var(--accent-deep);}
.philo .grid2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4.5rem);}
@media(max-width:820px){.philo .grid2{grid-template-columns:1fr;gap:1.6rem;}}
.philo .grid2 p{color:var(--ink-soft);text-wrap:pretty;}

/* ---------- CHANGE 3: Mission — inverted band, visual centrepiece ---------- */
section#mission{
  background:var(--ink);
  color:var(--paper);
}
.mission .eyebrow .n{color:var(--accent);}
.mission .eyebrow .label{color:rgba(237,232,222,.55);}
.mission .eyebrow .rule{background:rgba(237,232,222,.18);}
.mission .big{
  font-family:"Fraunces";font-weight:380;font-size:var(--fs-display);
  letter-spacing:-.02em;line-height:1.05;max-width:22ch;
  color:var(--paper);
}
.mission .big .stress{font-style:italic;color:var(--accent);}
.triple{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.6rem,4vw,3.5rem);margin-top:3.2rem;border-top:1px solid rgba(237,232,222,.18);padding-top:2.2rem;}
.triple .col h3{font-family:"Fraunces";font-weight:500;font-size:1.45rem;letter-spacing:-.01em;margin-bottom:.7rem;color:var(--paper);}
.triple .col h3 span{color:var(--accent);}
.triple .col p{color:rgba(237,232,222,.65);font-size:1rem;}
@media(max-width:760px){.triple{grid-template-columns:1fr;gap:1.8rem;}}

/* two horizons */
.horizons-head{display:flex;justify-content:space-between;align-items:flex-end;gap:2rem;flex-wrap:wrap;margin-bottom:3rem;}
.horizons-head h2{font-family:"Fraunces";font-weight:360;font-size:var(--fs-display);letter-spacing:-.02em;}
.horizons-head .intro{max-width:42ch;color:var(--ink-soft);}
.hcols{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--ink);}
.hcol{padding:2.4rem 0;}
.hcol:first-child{padding-right:clamp(1.5rem,4vw,3.5rem);border-right:1px solid var(--line);}
.hcol:last-child{padding-left:clamp(1.5rem,4vw,3.5rem);}
.hcol .tag{display:flex;align-items:center;gap:.8rem;margin-bottom:1.4rem;}
.hcol .tag .label{color:var(--ink-faint);}
.hcol .dot{width:8px;height:8px;border-radius:50%;background:var(--accent);}
.hcol h3{font-family:"Fraunces";font-weight:440;font-size:clamp(1.5rem,2.6vw,2.1rem);letter-spacing:-.02em;margin-bottom:1rem;line-height:1.05;}
.hcol p{color:var(--ink-soft);font-size:1rem;}
.hcol p + p{margin-top:1rem;}
.caps-list{list-style:none;margin-top:1.5rem;display:flex;flex-direction:column;gap:.55rem;}
.caps-list li{font-family:"Archivo";font-weight:500;font-size:.92rem;color:var(--ink);display:flex;gap:.7rem;align-items:baseline;}
.caps-list li::before{content:"—";color:var(--accent-deep);}
.hcol.emph h3{font-weight:500;}
@media(max-width:820px){
  .hcols{grid-template-columns:1fr;}
  .hcol:first-child{padding-right:0;border-right:none;border-bottom:1px solid var(--line);}
  .hcol:last-child{padding-left:0;}
}
.bridge{margin-top:2.6rem;border:1px solid var(--line);border-left:3px solid var(--accent);
  padding:1.8rem clamp(1.4rem,3vw,2.4rem);
  background:#F3EFE7;
  background:color-mix(in srgb,var(--paper) 55%,#fff);}
.bridge .label{color:var(--accent-deep);margin-bottom:.7rem;display:block;}
.bridge p{font-family:"Fraunces";font-weight:340;font-size:clamp(1.05rem,1.7vw,1.32rem);line-height:1.4;color:var(--ink);max-width:62ch;}

/* what I help with */
.help-head{margin-bottom:1rem;}
.help-head h2{font-family:"Fraunces";font-weight:360;font-size:var(--fs-display);letter-spacing:-.02em;}

/* ---------- CHANGE 4: help-rows and format-rows — hover + separator polish ---------- */
.help-row{
  display:grid;grid-template-columns:5rem 1fr 1.4fr;gap:clamp(1rem,3vw,3rem);
  align-items:baseline;padding:2rem 0;border-top:1px solid var(--line);
  transition:padding-left .4s var(--ease),background .4s var(--ease);
}
.help-row:last-child{border-bottom:1px solid var(--line);}
.help-row .hn{font-family:"Archivo";font-weight:700;font-size:.95rem;color:var(--accent-deep);letter-spacing:.05em;}
.help-row h3{font-family:"Fraunces";font-weight:460;font-size:clamp(1.3rem,2.1vw,1.75rem);letter-spacing:-.01em;line-height:1.08;}
.help-row p{color:var(--ink-soft);font-size:1rem;}
.help-row:hover{
  padding-left:1rem;
  background:rgba(169,119,42,.07);
  background:linear-gradient(90deg,color-mix(in srgb,var(--accent) 8%,transparent),transparent 60%);
}
@media(max-width:820px){
  .help-row{grid-template-columns:1fr;gap:.6rem;}
  .help-row .hn{margin-bottom:.3rem;}
  .help-row:hover{padding-left:0;}
}

/* about */
.about-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:start;}
.about-grid h2{font-family:"Fraunces";font-weight:360;font-size:var(--fs-display);letter-spacing:-.02em;margin-bottom:1.6rem;}
.about-grid .body-col p{font-size:1.04rem;}
.portrait-fig{margin:0;}
.portrait{aspect-ratio:4/5;border:1px solid var(--ink);overflow:hidden;position:relative;background:var(--stone);}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 20%;display:block;}
.pcaption{display:flex;justify-content:space-between;align-items:baseline;gap:1rem;margin-top:.9rem;border-top:1px solid var(--line);padding-top:.7rem;}
.pcaption .pname{font-family:"Fraunces";font-style:italic;font-weight:420;font-size:1.18rem;color:var(--ink);}
.pcaption .prole{font-family:"Archivo";font-size:.72rem;font-weight:600;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-faint);text-align:right;line-height:1.5;}

/* ---------- CHANGE 5: split-note — bordered two-panel feature, not an afterthought ---------- */
.split-note{
  margin-top:2.4rem;
  display:grid;grid-template-columns:1fr 1fr;gap:0;
  border:1px solid var(--line);
}
.split-note > div{
  padding:1.4rem 1.6rem;
}
.split-note > div:first-child{
  border-right:1px solid var(--line);
}
.split-note div .label{display:block;margin-bottom:.5rem;}
.split-note div p{font-size:.95rem;color:var(--ink-soft);}
.split-note b{font-family:"Archivo";font-weight:700;color:var(--ink);}
@media(max-width:820px){
  .about-grid{grid-template-columns:1fr;}
  .portrait-fig{max-width:380px;}
  .split-note{grid-template-columns:1fr;}
  .split-note > div:first-child{border-right:none;border-bottom:1px solid var(--line);}
}

/* long horizon / founder direction */
.long-horizon{padding-top:clamp(3.2rem,6vw,5.5rem);padding-bottom:clamp(3.2rem,6vw,5.5rem);}
.path{display:grid;grid-template-columns:auto 1fr;gap:clamp(1.5rem,4vw,3.5rem);align-items:start;}
.path .marker{font-family:"Archivo";font-weight:600;font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-faint);writing-mode:vertical-rl;transform:rotate(180deg);}
.path .ptext{max-width:64ch;border-left:1px solid var(--line);padding-left:clamp(1.4rem,3vw,2.6rem);}
.path h3{font-family:"Fraunces";font-weight:380;font-size:clamp(1.4rem,2.4vw,1.95rem);letter-spacing:-.02em;line-height:1.12;margin-bottom:1.1rem;}
.path p{color:var(--ink-soft);font-size:1rem;margin-top:.9rem;}
.path p:first-of-type{margin-top:0;}
.path em{font-style:italic;color:var(--ink);}
@media(max-width:680px){.path{grid-template-columns:1fr;}.path .marker{writing-mode:horizontal-tb;transform:none;}}

/* ---------- CHANGE 6: CTA — inverted, typographic backdrop ---------- */
.cta{
  text-align:left;
  padding-top:clamp(5rem,9vw,8rem);
  padding-bottom:clamp(5rem,9vw,8rem);
  position:relative;
  overflow:hidden;
}
/* Override: when .cta is also .band (stone bg), override to ink */
section.cta.band{background:var(--ink);}
.cta::before{
  content:"Talk.";
  position:absolute;
  right:-0.04em;
  bottom:-0.32em;
  font-family:"Fraunces",Georgia,serif;
  font-size:clamp(10rem,20vw,18rem);
  font-weight:300;
  font-style:italic;
  color:rgba(237,232,222,.04);
  line-height:1;
  pointer-events:none;
  user-select:none;
  letter-spacing:-0.04em;
  z-index:0;
}
.cta > .wrap{position:relative;z-index:1;}
.cta .label{color:rgba(237,232,222,.5);margin-bottom:1.6rem;display:block;}
.cta h2{
  font-family:"Fraunces";font-weight:340;
  font-size:clamp(2rem,5.2vw,4rem);
  letter-spacing:-.025em;line-height:1.02;
  max-width:16ch;
  color:var(--paper);
}
.cta h2 em{font-style:italic;color:var(--accent);}
.cta p{margin-top:1.6rem;max-width:52ch;color:rgba(237,232,222,.65);font-size:var(--fs-lead);line-height:1.45;}
/* Invert button for dark CTA */
.cta .btn{color:var(--paper);border-color:var(--paper);}
.cta .btn:hover,.cta .btn:focus-visible{background:var(--paper);color:var(--ink);}
.cta .link-quiet{color:rgba(237,232,222,.5);border-bottom-color:rgba(237,232,222,.25);}
.cta .link-quiet:hover{color:var(--paper);border-bottom-color:rgba(237,232,222,.6);}
.cta .actions{margin-top:2.4rem;flex-direction:column;align-items:flex-start;gap:1.1rem;}

/* ---------- CHANGE 7: Footer — brand mark with accent dot, consistent with nav ---------- */
footer{border-top:1px solid var(--ink);padding-top:2.5rem;padding-bottom:2.5rem;}
.foot-in{display:flex;justify-content:space-between;align-items:flex-start;gap:2rem;flex-wrap:wrap;}
/* CHANGE 7: fb brand now uses Fraunces to match nav weight/identity */
.foot-in .fb{
  font-family:"Fraunces",Georgia,serif;
  font-weight:400;
  font-size:1.08rem;
  letter-spacing:-.01em;
  color:var(--ink);
}
.foot-in .fb b{color:var(--accent-deep);font-weight:400;}
.foot-meta{display:flex;gap:2.5rem;flex-wrap:wrap;}
.foot-meta div .label{display:block;margin-bottom:.5rem;color:var(--ink-faint);}
.foot-meta div p{font-size:.92rem;color:var(--ink-soft);line-height:1.6;}
.foot-meta a{color:var(--ink-soft);text-decoration:none;border-bottom:1px solid var(--line);}
.foot-meta a:hover{color:var(--ink);}
.foot-bottom{margin-top:2.5rem;padding-top:1.4rem;border-top:1px solid var(--line-soft);display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;}
.foot-bottom span{font-family:"Archivo";font-size:.78rem;color:var(--ink-faint);letter-spacing:.04em;}

/* ---------- legal pages ---------- */
.legal{padding-top:clamp(3rem,7vw,6rem);padding-bottom:clamp(4rem,8vw,7rem);}
.legal .eyebrow{margin-bottom:1.4rem;}
.legal h1{font-family:"Fraunces";font-weight:360;font-size:clamp(2rem,5vw,3.2rem);letter-spacing:-.02em;margin-bottom:2rem;}
.legal .prose{max-width:70ch;}
.legal .prose h2{font-family:"Fraunces";font-weight:480;font-size:clamp(1.25rem,2.2vw,1.6rem);letter-spacing:-.01em;margin-top:2.6rem;margin-bottom:.8rem;}
.legal .prose h3{font-family:"Archivo";font-weight:700;font-size:1rem;letter-spacing:.01em;margin-top:1.6rem;margin-bottom:.4rem;}
.legal .prose p{color:var(--ink-soft);margin-bottom:1rem;text-wrap:pretty;}
.legal .prose a{color:var(--ink);text-decoration:none;border-bottom:1px solid var(--accent);}
.legal .prose a:hover{color:var(--accent-deep);}
.legal .prose ul{margin:0 0 1rem 1.1rem;color:var(--ink-soft);}
.legal .prose li{margin-bottom:.45rem;}
.legal .prose strong{color:var(--ink);font-weight:700;}
.note{border:1px solid var(--line);border-left:3px solid var(--accent);
  background:#F3EFE7;background:color-mix(in srgb,var(--paper) 55%,#fff);
  padding:1.1rem 1.3rem;margin-bottom:2.4rem;font-size:.92rem;color:var(--ink-soft);border-radius:2px;}
.note strong{color:var(--ink);}
.back-link{display:inline-flex;align-items:center;gap:.5rem;font-family:"Archivo";font-weight:600;font-size:.8rem;
  letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);text-decoration:none;}
.back-link:hover{color:var(--ink);}

/* ---------- reveal (content visible by default; JS-only entrance) ---------- */
.reveal{opacity:1;transform:none;}
html.js .reveal{opacity:0;transform:translateY(14px);transition:opacity .85s var(--ease),transform .85s var(--ease);}
html.js .reveal.in{opacity:1;transform:none;}
html.js .stagger > *{opacity:0;transform:translateY(14px);transition:opacity .8s var(--ease),transform .8s var(--ease);}
html.js .stagger.in > *{opacity:1;transform:none;}
html.js .stagger.in > *:nth-child(2){transition-delay:.09s;}
html.js .stagger.in > *:nth-child(3){transition-delay:.18s;}
html.js .stagger.in > *:nth-child(4){transition-delay:.27s;}
html.js .stagger.in > *:nth-child(5){transition-delay:.36s;}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  html.js .reveal,html.js .stagger>*{opacity:1!important;transform:none!important;transition:none!important;}
  .btn,.nav-links a::after,.help-row,.menu-overlay{transition:none!important;}
}

/* ============================================================
   Additions: audiences, fit-list, engagement formats, proof
   ============================================================ */
.audiences{font-family:"Archivo";font-weight:600;font-size:.8rem;letter-spacing:.07em;
  text-transform:uppercase;color:var(--ink-faint);margin-bottom:2.2rem;line-height:1.8;}
.audiences b{color:var(--ink);font-weight:700;}

.fit-head h2{font-family:"Fraunces";font-weight:360;font-size:var(--fs-display);letter-spacing:-.02em;margin-bottom:2.2rem;}
.fit-list{list-style:none;display:grid;gap:1.15rem;max-width:62ch;}
.fit-list li{display:grid;grid-template-columns:1.4rem 1fr;gap:.9rem;align-items:start;
  font-family:"Fraunces";font-weight:330;font-size:clamp(1.12rem,1.9vw,1.45rem);
  line-height:1.3;letter-spacing:-.01em;color:var(--ink);}
.fit-list li::before{content:"→";color:var(--accent-deep);font-family:"Archivo";font-weight:700;
  font-size:.95rem;transform:translateY(.38em);}

.format-row{display:grid;grid-template-columns:3.5rem 1fr 1.5fr;gap:clamp(1rem,3vw,3rem);
  align-items:baseline;padding:1.85rem 0;border-top:1px solid var(--line);
  transition:padding-left .4s var(--ease),background .4s var(--ease);}
.format-row:last-child{border-bottom:1px solid var(--line);}
.format-row .fn{font-family:"Archivo";font-weight:700;font-size:.9rem;color:var(--accent-deep);letter-spacing:.05em;}
.format-row .ftitle{display:flex;flex-direction:column;gap:.4rem;}
.format-row h3{font-family:"Fraunces";font-weight:460;font-size:clamp(1.25rem,2vw,1.65rem);letter-spacing:-.01em;line-height:1.08;}
.format-row .ftag{font-family:"Archivo";font-weight:600;font-size:.66rem;letter-spacing:.15em;
  text-transform:uppercase;color:var(--ink-faint);}
.format-row p{color:var(--ink-soft);font-size:1rem;}
.format-row:hover{padding-left:1rem;
  background:rgba(169,119,42,.07);
  background:linear-gradient(90deg,color-mix(in srgb,var(--accent) 8%,transparent),transparent 60%);}
@media(max-width:820px){
  .format-row{grid-template-columns:1fr;gap:.6rem;}
  .format-row .fn{margin-bottom:.2rem;}
  .format-row:hover{padding-left:0;}
}

.proof{margin-top:2.2rem;border-top:1px solid var(--line);padding-top:1.4rem;}
.proof .label{display:block;margin-bottom:.95rem;color:var(--ink-faint);}
.tagrow{display:flex;flex-wrap:wrap;gap:.55rem;}
.tagrow span{font-family:"Archivo";font-weight:500;font-size:.8rem;color:var(--ink);
  border:1px solid var(--line);border-radius:999px;padding:.4rem .9rem;white-space:nowrap;}